
Businesses use microportals to project themselves and their product or brand to a wider community, and to benefit their customers.
For example, an eco-motorcycle business has a microportal to give their customers access to a wide range of eco information - which they are unable to provide on their techinical, sales-based commercial website.
Hotels have microportals to give their guests access to a huge amount of information about the local geographical area in which they are staying - not only the countryside but also what is on at the nearest theatre, cinema, museum etc. (see below)
Microportals work really well for communities because they are all-encompassing. They can carry huge amounts of local data - from diary dates to local appeals - and masses of useful information that is helpful for everybody, every day of their lives! Weather forecasts, online shopping, online news, financial advice and lots, lots more.
Microportals can also carry advertising - thus working like local newspapers - for businesses or charities of special relevance to a community.